Work developed by DM9 includes stores on Avenidas Paulista and Ragueb Chohfi
In partnership with Universal Products & Experiences, Burger King launched the Jurassic Park franchise, which is two of the brand’s restaurants that will have a Jurassic era setting.
The action, which celebrates the 30th anniversary of the release of the first film in the saga, includes the units on Avenidas Paulista and Ragueb Chohfi, in So Paulo.
The work was created by the DM9 agency.
The themed store created by DM9 now offers an experience that ranges from the entrance, with designed details and design elements reminiscent of the dinosaur era, to a dive into the film’s universe.
Warning signs, screens simulating broken glass, 3D dinosaurs, giant footprints, ambient dinosaur sound are what customers can expect from the Paulista store, as reported by BK.
At the Ragueb Chohfi store, a life-size 3D T.Rex will greet anyone passing through the unit’s runway. Other dinosaurs will also be present, one of which may be watching you very closely.
