For The Apothecary, giving a gift to a child we love is like giving a gift to the child we once were. Therefore, in this Children’s Daythe brand comes together once again Disney to rescue affective memories of classic characters that marked generations, within the concept From the child you were, to the child you love. In the partnership, Tiana, Mulan, Sininho, Winnie-the-PoohSimba, Nemo, Woody and Stitch inspire the creation of products to give as gifts on October 12th.
In celebration of Disney’s 100 years, the launch campaign, created by the agency AlmapBBDO, features phrases characteristic of the characters, highlighting their values as a way of encouraging children. Curiosity, loyalty, courage, determination and hope are some of the striking traits of the characters chosen for the line.
Who doesn’t know or have a favorite phrase from a Disney film? We remembered and were moved by so many, that choosing just three was not an easy task. These are phrases that, in addition to being iconic and full of memories, send messages for the whole family to identify with. something that transcends generations, the true magic of Disney, comments Jlia Azevedo, director of Creation and Art at AlmapBBDO.
Check out the full film below.
The partnership with Disney on Children’s Day occurs for the third consecutive year and reinforces the desire to get closer to new generations, investing in innovations that connect with little ones and helping them to develop affectionate memories with O Boticário, as well as those created by their parents, uncles and grandparents.
We believe that partnerships work effectively when they involve the right brands at the right time. In the case of Disney, we not only took advantage of the moment of celebrating the brand’s 100th anniversary, but also brought back special and affectionate memories for the public who grew up with these characters and wish to give gifts to their children on the occasion. For O Boticário, an opportunity to create genuine connection and get closer to the next generation of lovers of the brand, comments Camila Arruda, director of Growth Categories at Grupo Boticrio.
Coleo Disney 100
The magic of childhood has the power to transform imagination into reality, and it was with this premise that the brand developed products that stimulate creativity and the development of references for little ones. In a mix of fun, fragrances and textures, the products from the partnership between O Boticário and Disney play with a rich universe of characters and scenes, exploring the individuality and creativity of each child.
Product line features exclusive fragrances inspired by Disney characters. (Photo: Disclosure/O Boticrio)
The Sophie line features a Duo of Colognes inspired by Princesses Mulan and Tiana, and highlights the characteristics of characters known for being strong, independent and courageous. The Glitter Gel for hair contains ecoglitter, which illustrates Tinkerbell’s magic dust. Soap in Syrup presents a reinterpretation of honey in a creamy and comfortable syrup from the Winnie the Pooh universe.
And there’s more! Quasar Next also arrives with the Cologne Duo that portrays Simba’s curiosity, in a fragrance that represents the freshness of the forests, and Stitch’s loyalty, with notes that convey the dimension of the galaxy. The characters were also inspiration for the necessary Two in one. The Shower Gel to use while bathing, and has a refreshing scent inspired by the oceans from Finding Nemo. And for post-bath, the Styling Cream guarantees an opaque effect just like Woody’s hairstyle, our favorite sheriff.
The duo of colognes in each line also allows Mix & Match: each cologne has its own scent inspired by the character, and when mixed, they become a third fragrance!
All products in the line are suitable for children aged 7 and over, have been tested by pediatricians, are vegan and do not burn their eyes. The items have a launch promotional action, with a 20% discount, and are found in all physical stores, in e-commerce of the brand and app Boticário, available for Android and iOS versions.
Disney Magic Run
Boticário could not be left out of this super initiative. The brand will participate as a supporter of the Disney Magic Run, with activations at the collection of kits, on October 28th, and in the race itself, on the 29th, presenting to the public the products in partnership with Disney launched for Children’s Day.
And you, did you secure your spot to go for a run? Registrations for the Disney Magic Run 2023 are closed, and with an incredible record. The event filled all places just over 24 hours after opening to the general public. The race will be held in the Ibirapuera Park region, in So Paulo (SP).
A Disney Magic Run offers two route options for participants. Athletes can run an 8km run, while families, including children, can participate in the 3km walk. This is a unique opportunity to combine fun and physical activity in a morning outdoors, with the most beloved characters in the world. Disney.
Serbian
Disney Magic Run 2023 Retirement of two Kits
October 27th and 28th, 2023
Friday (27), from 10am to 8pm, and Saturday (28), from 10am to 6pm
Ibirapuera Gymnasium |Rua Manuel da Nbrega, 1361Ibirapuera So Paulo (SP)
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