The brand’s launch for Children’s Day turns into a football pitch when dismantled
Topper presented its launch aimed at Children’s Day, celebrated on October 12th. This year, the brand will have a tennis box that becomes a toy.
When dismantled, the box turns into a football field with two paper dolls and the ball can be improvised with a small paper ball or cap.
“The child can disassemble the box, cut it in the indicated places and assemble it. Then, call their father, mother, brother or a friend and have a fun game of paper football”, explained Maicon Dias, CEO of Gampi Casa Criativa, an agency responsible for the project.
The idea for the launch came from data presented in Grupo Globo’s Consumer Trends survey, which showed that, although clothes were the most purchased items in 2022, educational toys and footwear also stood out.
“This indicates that consumers are looking for options that encourage children’s learning and development, in addition to clothing items. Many children today end up wanting ‘digital’ gifts, but parents can play an important role in reinforcing outside play. screens, including them playing with them”, added Maicon.
The limited edition kit will be sold in selected stores across Brazil and promoted on the brand’s channels. Furthermore, the promotion will be supported by its influencer and child ambassador Kayan Andrade, Meia Trocada, as well as other brand athletes.
