Bruna Rodriguez, Maurilio Filho and Mariana Coelho are the new directors of the area
WMcCann hired Bruna Rodriguez and Maurilio Filho and promoted Mariana Coelho as strategy directors. The executives reinforce the team led by Renata Bokel, COO & CSO of the agency, with the mission of strengthening the brands’ connections with consumers.
With more than 15 years of experience, Bruna Rodriguez has spent time at Wieden+Kennedy New York, AlmapBBDO, FCB Brasil, FCB West and Africa. Graduated in Social Communication at ESPM, the executive has a postgraduate degree in Consumer Behavior from the same university, in addition to Psychoanalytic Semitics at PUC-SP, and will work in the business unit of JBS, Francis, Flora and Seara.
Maurilio Filho returns to WMcCann, after working at PicPay, to lead the strategy team for Grupo Petrpolis brands, such as Itaipava, Crystal, Lokal, as well as business units of Sams Club and APAS. He also worked for agencies such as Talent Marcel, BETC Havas, F.biz and ID/TBWA.
Mariana Coelho, previously strategy manager at the agency, was promoted to director to work on Mastercard accounts, in addition to Allegra, Dulcolax and Enterogermina, from Sanofi. She has a degree in Business Administration from PUC-Rio and has worked for companies such as GTB, Rapp Brasil, B2W, having carried out projects for brands such as Ford Motors, Ita, SAP, Spotify, Skol, Olla.
