Campaign is signed by Nacional Comunicao
September marked the beginning of the period of greatest activity of weather phenomena in a large part of the country, bringing high temperatures combined with intense El Niño and an increased risk of fires thanks to the low volume of precipitation in the Cerrado, Pantanal and part of the Amazon.
In order to prevent and combat forest fires, the Ministry of Environment and Climate Change created a campaign to alert and inform the population of the Amazon region about the actions that the government has been taking.
With scenes in black and white, the commercial shows forest fires spreading while elements that represent life turn to ashes. The voiceover talks about how the entire society is affected by fires and their consequences. The campaign is signed by the concept: “Amazonia without fires. Let’s protect lives together”, calling on the whole of society to do its part.
The images in the film are from the Amazon region itself, truthfully portraying the reality of the place with an alert and informative tone, reflecting the real concern of the current government about an issue that affects not only Brazil and Brazilians, but also the entire world.
The campaign consists of a commercial for TV and the internet, merchandising, magazine advertising, spots for radio, sound car, radio testimonial, pieces for digital media and billboards. The creation of the National Communications agency.
