Ao, whose concept With more empathy, we are more life, was created in partnership with Femama
In order to support breast cancer awareness, M&Ms returned with limited edition pink during the month of October. The brand’s proposal is to reinforce the concept of the M&MS care circle, an awareness wheel to generate a movement to take care of oneself through routine exams.
This year, in addition to the Green and Brown female characters, the packaging and campaign will also be printed by Roxa, a new member of the group that arrived to form the team in January in Brazil.
The campaign is in partnership with Femama (Brazilian Federation of Philanthropic Institutions for Breast Health Support), under the concept of more empathy, we are more life.
M&Ms is a brand that connects with different audiences, which allows us to use this strength to reach and raise awareness about this very important cause, said Lenize Oliveira, head of marketing at Mars Wrigley in Brazil.
