There are rumors that the Limoeiro neighborhood is going to change its name! Check, production? that, in celebration of Children’s Month, Parque da Mônica prepared a sweet novelty. This Thursday (5) Frutaria Polpanorte is opening there, a partnership between Mauricio de Sousa Produces and the Paraná food industry Polpanorte, a Zeppone Group company. The kiosk promises to delight visitors with tasty and genuinely Brazilian options, including an exclusive line of aa da Monica’s Gang!
Frutaria Polpanorte will be strategically located near the entrance to the Park, located in Shopping SP Market, in the South Zone of São Paulo (SP). The main star of the kiosk is Turminha’s first line of aa, with four delicious flavors in versions from 180g to 500g. Each flavor represents one of Maurcio de Sousa’s iconic characters: Aa Tradicional da Mnica, Aa with Strawberry from Cebolinha, Aa with Banana from Magali and Aa with Avel from Casco.
In addition to the aa, visitors will also have various flavors of pulp juices from Polpanorte, fresh fruit served in a jar and natural sandwiches available at the kiosk. Everything to make a trip to the Park even more delightful for the whole family.
This partnership between Polpanorte and Brazil’s most beloved Turminha is extremely important to reinforce our commitment to teaching little ones about the importance of a balanced diet from an early age, adds Carol Cavalheri, Marketing Manager at Parque da Mnica.
Zeppone Group’s head of Commercial, Marketing and Trade Marketing, Carlos Bentim, reveals that the idea of sponsoring, naming and creating a special menu for the Parque da Mônica kiosk came while the company was planning the launch of the licensed line.
When we thought about associating our aa with a licensee with a high emotional impact, who would speak to the consumer public of our brand, and above all, carry our values and focus on quality, the first brand that came to mind was Turma da Mnica. And Frutaria Polpanorte was the way we found to invest even more in this connection and be even closer to the public, he explains.
Turma da Mônica, recognized by more than 93% of Brazilians, plays a significant role in the daily lives of families, making this partnership a responsibility with a touch of fun.
We have been present in the lives of Brazilians for over 60 years, therefore, we seek to link our identity to brands that have quality and relevance. And at Polpanorte, in addition to these values, flavor and care in production stand out, says Mnica Sousa, executive director of MSP.
A national leader in aa production, Polpanorte has seen notable growth in recent years, expanding its production and sales capacity. According to Scanntech, a startup data for retail and industry, the aa market grew 6.4% from January to August 2023, while Polpanorte increased its direct sales of the product by almost 25%. With a production capacity of 130 thousand tons per month, the company is at the peak of its growth, and the partnership with Turma da Mnica, whose operations in the food segment are extremely relevant, comes to further consolidate this important moment.
All visitors are invited to celebrate the magic of children of all ages at Parque da Mônica and try the delicacies offered by Frutaria Polpanorte, which is open from Wednesday to Friday, from 10:30 am to 4 pm, and on weekends, from 11 am at 6pm.
Serbian
Fruit shop Polpanorte Monica Park
from Wednesday to Friday, from 10:30 am to 4:00 pm; on weekends, from 11am to 6pm
Shopping SP Market | Av. das Naes Unidas, 22540, Jurubatuba So Paulo (SP)
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