Chevrolet brings Michel Tel and Thais Fersoza to S10 communication

The automaker continued the campaign promoting the pickup truck with a piece signed by the Commonwealth//WMcCann

Chevrolet presented the continuation of the campaign that is promoting the automaker’s S10 pickup truck. Now, the play stars singer Michel Tel and actress Thas Fersoza, the artist’s wife.

The new film, titled “Your life calls for an S10”, was created by Commonwealth//WMcCann, a division of WMcCann responsible for Chevrolet service, and uses a completely digital language, produced using an iPhone 14.

In the media, the campaign also includes a film for open TV and payTV, radio, print and digital media.