The action, created by DM9, aims to stimulate and talk about the benefits of mammography
Dasa announced the launch of its campaign for Pink October 2023, which features singer Sandy on the cover of Revista Capricho.
Created by DM9, the action aims to create impact, generate awareness and give visibility to the benefits of mammography. Furthermore, the piece arrives in the year in which the singer is celebrating her 40th birthday, the age indicated for the beginning of the annual exam, according to the Brazilian Society of Mastology.
“Turning 40 is a milestone in a woman’s life. When we periodically undergo mammograms and other diagnostic exams. That’s why we invited Sandy, who just turned 40, to return to the covers of Capricho, in an edition of the magazine with editorial aimed at the public. a way of combining entertainment and knowledge in Dasa’s Pink October”, said Laura Esteves, VP of creation at DM9.
In total, the magazine has 32 pages that address the topic of women’s health, including an interview with Sandy, who talks about her relationship with health and encourages routine exams.
The magazine will have 15,000 copies that will be distributed among Sandy’s fan clubs, influencers, journalists, Dasa laboratories and hospitals, in addition to being available for download via the website.
“The campaign strategy is directly connected to business objectives, giving strength and consistency to quality information and generating a positive impact on people’s health. That’s why we chose the icon of a generation that needs to start its care routine and has the power to disseminate the importance of preventive exams”, highlighted Daniela de Paula, Dasa’s marketing director.
The digital strategy created for the action includes the publication of content about the campaign on Sandy’s networks and that of presenter Ana Paula Padro, who is once again a partner of Alta Diagnósticos. The journalist lends credibility and reach to the initiative and the special edition of Capricho, expanding the strategy’s target audience.
