In a new campaign, the brand highlights the cultural richness of the northeast
Boticrio presents its new campaign in honor of Northeastern Day, celebrated on October 8th. In a concept film, the brand declares its affection for the Northeast and exalts, through testimonials from influencers from all states, the cultural, social, geographical and economic importance of this region of the country.
With versions of 30 and 60 seconds in length, the video stars famous Northeasterners on social media, who address different topics but highlight, above all, the beauty of being born and living in a region that, in addition to being culturally rich, is considered the birthplace of Brazilian plurality.
Among the names Rica de Marr, from Alagoas; Tiago Banha, from Bahia; Alexia Marina, from Cear; Kellen Lopes Ramalho, from Maranho; Iara Sanny, from Paraba; Katy Abreu, from Pernambuco; Karen Guimares, from Piau; Maria Lucia, from Rio Grande do Norte; and Luiza Allan, from Sergipe.
Talking about easy love when it comes to the Northeast, after all, the region is the result of the sum of all the smells, textures, people, customs, cities and corners that make each state, in its uniqueness, so special. Whenever we talk to people from the Northeast, we see that the feeling of pride and belonging is enormous, which is why we wanted to translate the essence of this very genuine affection into a tribute from Boticário to a people so plural and, at the same time, so unique, comments the Boticrio’s regional marketing director, Jacqueline Tobaru.
The advertising piece will be shown on Out of Home media, blocking 100% of the inventory of LED panels in strategic locations to display regionalized videos, celebrating the love for each state.
