Brand launches its first brand campaign for the Latin American market
Continental, a German technology tire manufacturer, launches its first brand campaign for Latin America. The objective is to invite consumers to reflect on the importance of tires in important moments in their lives.
In co-creation between the agencies D’OM and Ariadna, the film places people and everyday situations as the protagonists of the campaign. The video begins with an engineer explaining how mobility impacts our daily lives, making an association with tires.
“Our objective was to humanize German technology by showing that through it and our tires, Continental safely brings people together in important moments. We are talking about an item that plays a very important role in our mobility. It is this awareness that we highlight in the campaign by inviting people to enjoy life’s moments by trusting in our German technology”, explains Leandro Ramiro, head of marketing at Continental Pneus.
Running until December, the campaign will air in Brazil on open TV stations – Programa AutoEsporte, and also on cable and will have a support plan in digital media.
