In the program, six content creators ventured into a haunted enigmatic mansion
Fanta presents the unreality Fanta Monster Mansion, focused on embracing the fun of Halloween. This time, the brand teams up with YouTube and six fearless influencers and content creators from across Latin America, who will venture into the haunted mansion of the enigmatic Dr. Morgana Caligari.
There, they will face a series of challenges, traps and riddles as they work as a team to uncover mysteries and find the six hidden keys that enable their escape from the mansion. Dr. Morgana Caligari returns as host of the program, keeping her face hidden, revealing only her mysterious voice as she interacts with the participants. During the broadcast, viewers will have the opportunity to interact, leaving comments and reacting to the content directly on YouTube.
Halloween is the perfect period for people who have a playful spirit, like Fanta. And the best way to connect with people through fun and memorable experiences. That’s why, for the third year in a row, Fanta is bringing new fun experiences. Our goal as a brand is to encourage people’s youthful spirit, so that our lives and snack times can be more colorful, delicious and fun, said Claudia Navarro, vice president of marketing for Latin America at the Coca-Cola Company.
The objective is to provide moments of joy and entertainment. The confirmed participants for this adventure are Ali Izquierdo and Luis Mndez, from Mexico; Blogueirinha and PKllipe, from Brazil; Benja Berum, from Chile; and Victoria Dallier, from Peru. They were selected due to their affinity with the brand and their relevance among Fanta’s target audience. The selection considered a diversity of nationalities, native languages and areas of expertise, such as lifestyle, gaming, music and fashion, as well as their influence on social media, including YouTube, TikTok and Instagram.
The competition will be divided into four episodes of up to 15 minutes, with a new release each week, starting with a teaser. The first chapter will air on October 10th.
