Artplan, Leo Burnett, WMcCann were some of the agencies with new additions to their teams
Agencies reinforced their teams this week. At Artplanthe restructuring took place in the Creative Data team. Noemi Alcntara takes on the role of Creative Data director at Artplan So Paulo, while Carolina Amorim assumes the position of national head of Creative Data and will lead the area in the offices in Rio, Brasilia and São Paulo.
Therefore, Eduardo Sumiwho led the Creative Data sector, became head of Creative Science and AI, prioritizing his efforts in Join’, an area recently created by the agency to bring artificial intelligence to the advertising and communications market.
Who also reinforced his team was WMcCann. The strategy team. Agency arrived Bruna Rodriguez and Maurilio Filho, and Mariana Coelho was promoted all as strategy directors. Executives will respond to Renata BokelCOO & CSO from agncia.
Bruna worked at Wieden+Kennedy New York, AlmapBBDO, FCB Brasil, FCB West and Africa, while Maurilio returns to the agency after working at PicPay and agencies such as Talent Marcel, BETC Havas, F.biz and ID/TBWA.
I have Leo Burnett Tailor Made hired for planning, with the arrival of a director and a supervisor. Coming from GUT SP, Csar Villas Boas assumes the role of director of strategy and data, while Beatriz Bastos be a planning supervisor.
Among advertisers, the main news was the arrival of a new marketing director for Latin America at Pernod Ricard. This is Richard Le Moult, who will be responsible for leading the marketing activities and teams of all business units in Central and South America.
In Brazil alone, the team is made up of 50 people who work with brand management, portfolio and strategy, in addition to marketing acceleration. He will report directly to the CEO of the company in the region, Benot Laug.
I have Editora Globo announced the arrival of the advertiser Samuel Sabbag to assume the national business direction of the company, led by Frederic Kachar.
Sabbag graduated in Advertising, with an MBA in Business Management. He has been working in the advertising market for almost twenty years and returns to Editora Globo, where he previously worked for seven years.
A Billboard Brasil hired Carina Liberato to take care of the brand’s proprietary projects area in the country. With a degree in international relations from ESPM, Carina has worked alongside singer Anitta for the last eight years.
“Carina knows a lot about the development of musical projects, both in the national and international markets. She is a well-connected person, recognized in the market”, says Ftima Pissarra, CEO of Billboard Brasil.
Producers
A Butterfly received, this week, Rodrigo Zoracknew head of new businesses, and Rodrigo Barbavisual effects supervisor.
In turn, the MyMama Entertainment announced the hiring of Mafe Cicaroni as reinforcement in the production company’s advertising area. The professional joins the team as production coordinator.
Already Purpple, Rafael Pascarella arrives to take on the role of creative director. Copywriter, the creative worked at agencies such as Artplan and NBS. For the last three years, he has been creative director at FCB.
(Credit: Freepik)