A Time To Act, a transmedia producer specializing in creating actions, activations, content and experiences focused on climate issues, launches an area to accelerate the development of projects for brands. The objective is to connect companies and society through relevant and urgent socio-environmental issues, with the help of everyone background that the producer has in sensorial and technological experiences.
The new hub will be led by the founder and CEO of Time To Act, Luciana Brafman, a lawyer, activist and producer with a vast international career, with two Emmy nominations under her belt, and consultant and producer Isabella Prata, founder of Escola So Paulo, which has been running for more than 30 years. years dedicated to guiding companies and producing cultural projects.
Since 2022, the company has been developing different interactive experiences about the environment for public spaces around the world, using a series of platforms, tools and interactive experiences. The new area intends to use all this expertise and social technology to associate brands with sensory activations and the dissemination of ideas and causes linked to the climate emergency and human rights.
A brand’s reputation is measured by the impact it causes on society. Developing projects and finding partners who can guide this activism towards climate causes is no longer a matter of choice but a responsibility for companies, says Luciana.
To understand the needs of companies, governments, schools and organizations, Time To Act has a hub of experts in Education, Innovation, Environment, Creativity, Entertainment, Science and Arts. With this, you can create projects that cross different audiences and territories.
It’s time to act and private initiative is essential in the fight to preserve the planet. Anyone who knows how to engage with this mission with coherence and creativity will make history and lead part of the essential transformation that the world needs, explains Isabella.
Time to Act projects have already visited cities such as Sharm El Sheikh, in Egypt (COP27), Miami (Aspen Ideas: Climate) and Los Angeles (Heal The Bay), in the United States; and So Paulo, at Espao Piv, in 2022.
The transmedia producer also launched the exhibition ‘Images and Sounds of the Anthropocene’ at the Museum of Image and Sound of São Paulo (MIS), which presents impactful audiovisual experiences to raise public awareness about the acceleration of global warming. The attraction, interactive and free, is open for visits until next Sunday (8), offering spectators sensory experiences through art, music, history and entertainment.
Serbian
Exhibition Images and Sounds of the Anthropocene
atOctober 8, 2023
Tuesday to Friday, from 10am to 7pm | Saturday, from 10am to 8pm | Sunday and holidays, from 10am to 6pm
Museum of Image and Sound |Av. Europa, 158, Jardim Europa – So Paulo (SP)
Free entrance
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