Al, North Zone of So Paulo! After great success, Van Gogh returns in a new immersive exhibition with unprecedented technology at Shopping Lar Center. With a highly successful first season at the exhibition Beyond Van Goghwhere more than 380 thousand people passed through, the new exhibition Van Gogh Live 8k is in São Paulo after debuting in Rio de Janeiro and visiting Goinia, Fortaleza and Recife, bringing together an audience of more than 1 million people.
If you still don’t have plans for the weekend, you can discover this experience in a 2800 m space in the Lar Center parking lot, which brings for the first time the exhibition format that has been a national phenomenon for ZN São Paulo, supporting the democratization of access to art and experiences in the city. In a new moment, the city’s first decoration shopping mall is also undergoing revitalization, and is positioned to bring more and more experiences of this level and advance as a hub for art, design and architecture in the capital of São Paulo.
Shopping Lar Center is undergoing a cycle of important transformations, focused on revitalizing the space and consolidating it as a reference in architecture, decoration, design and art in the city of São Paulo. We are doing something unprecedented, and bringing an event of this grandeur to Lar Center and the North Zone will certainly be memorable for our entire audience. With this new movement, we are promoting a complete experience within consumers’ new purchasing journey. In addition to the already established architecture, decoration and design options, we are working to make Lar Center, in addition to a relevant space of creativity and tradition, a gastronomic hub, comments Guilherme Marini, executive director of the Center Norte and Lar Center shopping malls.
Attentive to opportunities throughout its trajectory, the enterprise invests in and promotes different forms of enchantment for its public, aiming at experiences related to art and design that are never new. Because of this, the Lar Center features artistic exhibitions on its calendar, such as the Design to See and Eat, developed by Decornautas for So Paulo Design Week. Other attractions are on the mall’s calendar and should be announced soon.
The Adnews team was at the exhibition and was able to see this new innovative format up close, which uses new technology for exhibitions of this kind. There are 40 projectors to create, with 480 thousand lumens (480K), more than 45 minutes of projections in 8K resolution. Organized by Blast Entertainment, a DCSET Group company, the exhibition presents quality that allows the public to observe the Dutch artist’s characteristic brushstrokes and colors in an immersive experience inside the works. A true spectacle!
The exhibition features more than 45 minutes of projections in 8K resolution featuring works by Van Gogh. (Photo: Cathy Birle)
The exhibition also brings together illustrative texts taken from the painter’s original letters, and a soundtrack also created especially for the exhibition, with music by Debussy, Ravel, Bach, OHalloran, Pink Floyd and Trs na Bossa, among others. Visitors will find five environments, in addition to the main hall, including a themed café-theater, a store with specially customized products, an educational room, a sunflower field and an immersive anteroom, where a 3D face of the painter is formed from of his self-portraits. The experience is completed with the participation of renowned actress Fernanda Montenegro, who lends her voice to Joanna Van Gogh as she reads letters exchanged between the painter and her brother. The reading can be heard at the exhibition.
Vincent Van Gogh
The Dutchman Vincent Van Gogh (March 30, 1853 – July 29, 1890) is considered one of the greatest painters in history, but he had little success during his lifetime. All of his work (around 900 paintings and 1,100 drawings) was produced over a period of just 10 years, before he succumbed to mental illness, possibly bipolar disorder. His fame grew rapidly after his death, especially after a large retrospective of his work in Paris, France, on March 17, 1901, organized by his sister-in-law Joanna Van Gogh, the widow of his brother Theo, who inherited the master’s paintings.
Several of his works are currently among the most admired and expensive in the world, such as Room in Arles (1888), Noite Estrelada (1889), Lérios (1889), Os Girassis (1889), Autorretrato (1889), Terraão do Café in Praça do Frum (1888) and Campo de Trigo com Crows (1890), among many others.
Despite a short career and life, marked by stumbles and disappointments, Vincent Van Gogh created a work so dazzling that, over the years, its importance and magnitude transformed it into a true heritage in the world history of plastic arts.
Serbian
Exhibition Van Gogh Live 8k
until November 30, 2023
from Monday to Saturday, from 10 a.m. to 10 p.m.; Sundays and holidays, from 11am to 9pm
Lar Center Shopping Outdoor Parking | Av. Otto Baumgart, 500, Vila Guilherme So Paulo (SP)
Buy your ticket at official event website
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