The piece, created by the Gallery, aims to present the brand’s portfolio of air conditioning systems to the public.
Midea announced the launch of the second phase of its institutional campaign, entitled “My Air Conditioning Idea”.
The piece, created by Galeria, once again features Manu Gavassi and Tadeu Schmidt as protagonists and aims to present the brand’s portfolio of air conditioning systems to the public.
In the film, Manu and Tadeu appear sitting side by side in a living room and the actress comments that she is “exhausted from wasting energy and nothing happens”.
“We want to reinforce that Midea is a reference in air conditioning and increase awareness of our products, through a 360 marketing campaign. In addition to the end consumer, we also want to talk to architects and installers, who will be impacted on digital channels with specific communications for their fields of activity”, explained Simone de Camargo, marketing director at Midea.
The campaign is produced by Tropical Films and Lucha Libre Audio and will be broadcast on open TV and digitally. The piece can also be seen on the brand’s official profile on Instagram, TikTok and Facebook.
Furthermore, the communication will also feature Out-Of-Home media pieces at Congonhas (SP) and Santos Dumont (RJ) airports, and on street clocks spread across the cities of So Paulo and Rio de Janeiro.
