From 2024, Boca Rosa Beauty will be under the exclusive command of the businesswoman and influencer
Payot and Bianca Andrade ended the five-year contract involving the Boca Rosa Beauty brand and, from 2024, the brand will become independent and under the control of the businesswoman.
According to Forbes, the plan is for the label to be relaunched, both on shelves and on digital platforms, in the first half of next year.
These years of Payot and Boca Rosa Beauty were very valuable and enriching. We learn, grow and reinvent ourselves together. I have no doubt that Bianca Andrade will continue to follow a path with the same brilliance as always and we, the Payot family, wish her every success. New cycles come to mark a new history and we are prepared for our new moment, said Dirce Grotkowski, CEO of Payot.
