Last Monday (2), the first Top 100 Managers 2023 Meeting of the Friends of the Market, an event that brought together the biggest leaders in the advertising market, recently published in Exame magazine. The meeting took place at the G4 Hub, located in Vila Olmpia, and marked the beginning of activities related to the Amigos do Mercado Award, which reaches its seventh edition this year.
In addition to a relaxed happy hour, the event also featured a panel on Leadership, focused on managing people in the communications industry. The panel was mediated by Cintia Hachiya, representative of PicPayand featured the participation of Marco Frade, from Diageoand Fernanda Gallo, from REF+, both nominated for the Top 100 Managers in 2023. The debate addressed important questions about leadership and management strategies in the dynamic advertising market, and was enriched with a speech by Tayana Dantas, director of Brand and Product Marketing , and Alfredo Soares, both representing G4.
The event was more than a success, as the main panel explored much of our mission of inclusion and diversity, in addition to providing partnerships and valuable exposure to highlight the mission we carry out in the communications market, adds Daniela de Monte Mozer, founder of Misses-At.Work, also named to the list of leaders in the advertising market.
The presence of prominent industry leaders and discussions on relevant topics demonstrate Amigos do Mercado’s commitment to recognizing and promoting excellence in Brazilian advertising.
Everything was excellent! Congratulations to the whole team and to the TOP 100! Surely books would come out of this event, podcasts, lectures and the like of the highest quality. I hope we have more meetings to be able to meet more people, says Fabiano Szpyra, from APRAS, another nominee for the Top 100 Managers.
The next stage involves the task of nominating the 160 finalists for the Amigos do Mercado Award, with 10 finalists in each of the 16 categories. The awards ceremony takes place at the end of the year, scheduled for November 28th. The location will still be announced by the event organizers.
The meeting of leaders had the generous master sponsorship of the companies NEOOH, LOGAN and Recordsponsored by Clear Channel, Peach, Carrega+, NS and Virau and with support from G4, Exame, Inarco Trofus, AmstelGin Vitria Rgia e Wewi.
The event marked the beginning of activities related to the 7th Friends of the Market Award. (Photograph: Silmara Reis/LOGAN)
Adnews very well represented!
The partner and head of Content at Adnews, Catharina Gatz Birle, is among the 100 best managers of 2023 curated by the Amigos do Mercado community. Nominated for the first time, Catharina is one of the new names on this year’s list.
The head of Content at Adnews is extremely active in the São Paulo advertising market, a constant presence at events in the tradeand a frequent participant in collectives aligned with those of the Amigos do Mercado community, such asMisses At Workfocused on promoting female participation in communication in general.
Being nominated for this year’s Too 100 Managers, in addition to being a great honor, only reinforces that Adnews’ new positioning is fulfilling its role, giving voice to ideas and brands whose vocation is to transform communication, helping to develop and build a new reality for society, more focused on people. The event was great because, in addition to giving the whole team a chance to meet, it gave us the opportunity to get closer. The market needs more unity and new values, such as inclusion, diversity, gender equality, more women in leadership and more respect for others. The evening’s panel reflected this very well. I loved it!concludes the executive.
For seven years, the Amigos do Mercado community has sought to make the market more friendly throughnetworkingmutual assistance and exchange of information about the advertising market, and the annual preparation of the list that recognizes outstanding professionals in the sector is one of the initiatives that promote this objective.
*Cape photo: Adrien Duarte/Zanzar
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