The piece, created by Artplan in partnership with Level8, aims to promote the hub of educational and interactive tools
Estcio announced the launch of its new campaign for Enem 2023, entitled “Enem Lendrio”.
The piece, created by Artplan in partnership with Level8, aims to publicize the hub of educational and interactive tools so that students can prepare in a qualitative and playful way.
In the campaign, Estício “brought to life” five historical geniuses of humanity and each occupies the position of mentor in the areas of knowledge required by the test, so, Joana Joana D’arc occupies the Human Sciences mentorship; Frida Kahlo of Languages and Codes; Galileo Galilei in Mathematics; Isaac Newton in Natural Sciences and Machado de Assis in Writing.
“‘The Legends’ was conceived because our institution understands the desires and language of young people. Today, they are crying out for innovation and technology. We are happy to ‘add to our team of teachers’ these genius men and women, with their own personalities”, said Eduardo Guedes, director of Media and Marketing at Estício.
In addition to the campaign, a new Fortnite map was developed with the UEFN tool (Unreal Editor for Fortnite) to encourage young audiences to identify. This time, students will be able to play together with the thinkers, who will help students on the game journey and in the Enem exams.
Estício will also promote ENEM+, a series of four episodes in class format, where students who will take the test will be able to watch the Enem content as if it were a series, available on the educational institution’s official TikTok page.
The “Enem Lendrio” set of actions also includes Simulated WhatsApp; preparation lives; legendary awards and other related activities, as ways to encourage students who are going to take the National High School Exam.
“We thought like this: What if it were possible to have a class with the greatest geniuses of humanity? With the ‘Legendary Enem’ initiative, students will be able to learn straight from the source, study Chemistry with Newton, Mathematics with Galileo, Writing with Machado de Assis etc. All as mentors to the students, in order to help make the best Enem in history”, said Marcello Noronha, executive director of Creation at Artplan.
