The piece, created by Wunderman Thompson, promotes the Power Stay line and stars Jojo Toddynho, Giovana Cordeiro and Heslaine Vieira
Avon presented its new campaign, entitled “O Dia Passa, o Poder Fica”, starring Jojo Toddynho, Giovana Cordeiro and Heslaine Vieira.
The piece, developed by Wunderman Thompson, aims to reaffirm the brand’s lasting commitment to women, allowing them to feel confident and beautiful throughout the day, regardless of the adversities.
“We are very happy to continue building consistency for the Powe Stay line, bringing names like Jojo Toddynho, who already has a history with the brand, Giovana Cordeiro and Heslaine Vieira who represent the reality of millions of women across Brazil. With the concept ‘O dia It passes. The power remains’ we want to tell you that even with women’s busy routine, the “Power” of them and the product remains”, said Roberta Harada, ECD at Wunderman Thompson.
The campaign will have a presence on TV Globo through a customized project that involves the soap opera Fuzu and the vehicle’s platforms, in addition to OOH and Social Out of Home advertising in So Paulo and Rio de Janeiro.
To top it off, the campaign’s digital ecosystem extends across several platforms, such as Meta, Google, TikTok, Pinterest, Twitter, Kwai, DV360, UOL, BlackAdnet, Globoplay, Gshow and others.
