The “Digital Wave” will aim to reverberate campaigns on pages with high engagement
Play9 and MField have come together to launch “Onda Digital”, an operation that aims to explore advertising space for brands, enhancing and boosting campaigns on pages with high engagement on the internet.
The initiative will bring together the main accounts with high engagement on Instagram, from different content verticals, with the proposal to offer exclusive involvement in conversations raised by the networks, embracing a native language, within the timing and attractive to each segment.
“We decided to form this partnership because we know that there is something visibly common to both companies: the ability to create content that engages with the public and choose relevant creators for this. And as brands increasingly need to expand the reach of their campaigns, we bet in amplification marketing, it’s practically an offshoot of what Play9 and MField are already doing today. We’re very excited,” highlighted Joo Pedro Paes Leme, founding partner and CEO of Play9.
In this first moment, virtual magazines such as South Amrica Memes, by Gabriel Felix, are part of the “Digital Wave”, in addition to profiles that already make up the cast of Play9 influencers, such as Greengo Dictionary and Rafaella Tuma.
In practice, Onda will reverberate brand campaigns within these accounts, and formats that make sense for influencers and brands can be negotiated, such as reels, stories or static publications, always surrounded by a natural and authentic narrative.
“Everyone follows and consumes the contents of a page in the niche that interests you. In this rationale, these profiles become channels of information, entertainment, inspiration and influence people. Nothing fairer than putting brands in this conversation, co-creating together. We understand that we can use pages as content, as media, as a message enhancer”, added Flvio Santos, CEO of MField.
