Gatorade took former player Petkovi to Lagoa Rodrigo de Freitas, in Rio de Janeiro, to interact with the public in a free kick challenge at Quadra da Lagoa last Saturday (7).
The initiative aims to encourage an active lifestyle and awareness of adequate hydration.
During the action, each person had two chances to guess the Gatorade attributes and whoever won or tied won a brand kit. Furthermore, the brand also took the opportunity to invite the public to try its new flavor, Gatorade Berry Blue.
“Every classic is disputed and the only way to win is by sweating. That’s why Gatorade supports and encourages football fans. With Gatorade you can give the best for your team and for your body, as the product correctly replaces liquids, mineral salts and the energy that the body needs to do its best”, said Jorge Natteri, Head of Marketing for Gatorade in Brazil.
