The competition has a creative strategy and production from Red Door Agency and 3C Gaming
Heineken 0.0 is inviting gaming and motorsport fans to participate in the third edition of the tournament in search of the title of Player 0.0, the fastest player in Brazil in the Formula 1 2023 game.
With a creative strategy and production by Red Door Agency and 3C Gaming, the virtual competition will have two online stages and an in-person final at Heineken Village, the brand’s space in Interlagos, during the Formula 1 Rolex Grand Prix of São Paulo 2023.
“It is with great joy that we announce the third edition of Player 0.0. Since its creation, the championship has been a success among fans of games and motorsport, and we are happy to provide moments of celebration and connect, increasingly, and in an innovative way, consumers with Formula 1”, said Igor de Castro, senior marketing manager for the Heineken 0.0 brand in Brazil.
The first of the Player 0.0 stages is the national qualifier, open, free for people over 18 years old and those interested will be able to check the regulations and register on the competition’s official page. In it, the 20 players with the fastest time obtained on the Zandvoort circuit (Amsterd), a track that is part of the game F1 23, will be ranked.
The second stage, also online, will be divided into two races. The first will be on 10/23, at the Mexico circuit, and the second, on October 26, at the Las Vegas circuit, both within the F1 23 game. The eight consumers with the best scores between the two tests will be classified to the final and will compete for the title of Player 0.0 2023 directly from Heineken Village.
The winner of the competition will receive the Player 0.0 2023 trophy and win a trip to Amsterdam (Netherlands) with a companion and the right to participate in the Heineken Experience. Additionally, the winner will meet Player 0.0 2023 winners from other countries.
“The latest editions of Heineken’s Player 0.0 were a success precisely because it makes the connection between the game and real-life sport, like Formula 1, mixing two passions. And the good receptivity of gamer consumers reinforces that they are open to activations like this, which promote fun experiences and connect the community with players and creators”, added Paulo Aguiar, partner and CCO at 3C Gaming.
In addition to those registered on the website, some digital influencers will also play a short race on the circuits of Mexico and Las Vegas within the game F1 23, however, these races will be made for the gaming community and the influencers will not compete for the prize or classification for in the end. All stages of Player 0.0 2023 will be broadcast on Gauls’ Twitch channel.
