Last Wednesday (4), it was shown on the program Mix Everythingan exclusive interview that Rdio Mix did with the singer Billie Eilish. In Brazil, Billie spoke only to the radio, and the interview was carried out by the station’s journalist, Karina Andrade. During the program, led by Gisele Souza and Guilherme Pallesi, the interview was broadcast on the radio, on TikTok is at live no YouTube.
With immense participation from Billie Eilish fans, the live had viewing peaks of 3.6 thousand simultaneous internet users and an average of 2.7 thousand users throughout the program’s run. 20 thousand views and more than 98 thousand messages were recorded on the chat computed in real time.
On TikTok, Mix reached the mark of more than 2.7 thousand unique users and added around 3.5 thousand views, and in total, 13 thousand unique viewers were recorded between YouTube and TikTok. The interview with the singer also yielded excellent results in the X (old Twitter), as in hashtag #BillieEilishnoMixEverything in between trending topics of the platform in Brazil.
We are trying hard to be the main musical entertainment platform in Brazil. Mix is a broadcaster that combines radio broadcasting and online content. Our audience can always expect exclusive conversations with their favorite artists and special coverage of major festivals and shows in the country, both on radio and digital platforms.highlights Marcelo Camargo, CMO at Mix.
Leader of a national FM network, Mix known for programs such as MixTudo, Top Mix, No Break, Mix News, among others. The radio belongs to Grupo Mix de Comunicao, which currently has 46 affiliated stations throughout Brazil, being present in more than 700 cities with a potential audience of more than 12 million people.
In addition to content about music and entertainment, the radio features topics such as investments, games, creativity and innovation. It also promotes and performs more than 90% of national and international shows by pop and rock artists in the country, including events with global impact, such as Rock in Rio, Lollapalooza e The Town.
Check out Billie Eilish’s message for Brazilian fans.
*Cape photo: Reuters
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