The campaign, created by David, pits the duo of videocast presenters against each other to compete for the last snack
Bis announced its sponsorship and its participation in this year’s CCXP with a campaign that aims to delve into the geek world and provide experiences for lovers of the brand, entertainment and the pop universe.
The piece, created and designed by David So Paulo, involves the duo of Podpah podcast hosts, Igo and Mtico, playing some games in an arcade arcade while eating a tray of Bis. Throughout the video, they compete for the last snack with the video game characters.
Influencer and YouTuber Felipe Neto will also be part of the campaign and will be interviewed for the first time on a podcast, in the Podpah episode that will air this Tuesday, sponsored by Bis.
Along with the action, the brand will also launch arcade games for CCXP23, 8BIS, made up of a series of games that recall the aesthetics of games from the 90s. In addition, the game will also have dynamics that will reward people with tickets to the event.
“For Bis, being at CCXP23 will dive headfirst into a relationship that will be long-lasting with the territories of games, entertainment and pop culture. We are focused on continuing our objective of connecting with Generation Z”, stated Fabiola Menezes, Marketing Director of Chocolates from Mondelz Brasil.
The campaign film is made up of 15, 6 and 1 videos that will be released on social media, Meta (Instagram and Facebook), X, TikTok and YouTube.
