Initiative wants to encourage young professionals and students in the area; Registration is open until the 25th
The El Ojo de Iberoamérica International Festival announced the opening of the New Talents 2023 Competition, which aims to stimulate young professionals and students in the area of advertising, marketing and communications in the Ibero-American region.
The initiative is aimed at Ibero-American professionals and students who can prove they are 30 years of age or younger, who have the possibility of working individually or in teams of up to four members.
The competition gives young professionals the opportunity to show their talent, capacity and creativity to the Latin American advertising community, at the event that, for more than 25 years, has brought together the main global leaders in the sector, said Santiago Keller Sarmiento, president of El Ojo de Iberoamerica.
The festival presented the first briefing of the competition, sponsored by ATMA, which has the theme The end of feminine products. In this case, registrants should think of ideas to increase sales of dryers and straighteners without falling into messages aimed especially at women or assuming that this is the only audience that uses these products.
The theme of the second briefing will be announced on Wednesday (11) and registrations can be made between October 17th and 25th on the El Ojo website.
The jury will evaluate the ideas and pieces entered and choose the best idea and two finalists for each of the categories: Young Professionals and Students. Therefore, there will be one winner and two finalists (1 and 2), for each of the two categories.
The winners will be announced during the El Ojo de Iberoamérica International Festival, which will take place between November 14th and 16th at La Rural, in Buenos Aires, Argentina.