The campaign, signed by Mutato, will be disseminated in social actions with influencers
Samsung presented its new campaign to promote the Galaxy Z Flip5, inspired by social media trends such as the “Get Ready With Me” videos, “Mood of the Day” and “Cooking and Learning”.
In the piece, written by Mutato, trends are transformed into light and humorous digital films, which navigate the color palette of the foldable smartphone.
Furthermore, the communication aims to reflect the lifestyle of young Brazilians through hobbies and the way this population uses accessories and fashion to express themselves on a daily basis.
Film production was developed by Veludo, while audio production was carried out by Cabaret and 3D was developed by Miagui.
“The Galaxy Z Flip5 provides the perfect fit of technology into people’s lives. With a modern language that is extremely in line with the social media environment, we convey this message in a light and relaxed way, while creating an immediate connection with our target audience” , said Lucia Bittar, director of Mobile Experience Marketing at Samsung Brazil.
In addition to the films, the campaign will be disseminated through social actions with influencers. The communication strategy was also developed by Mutato, with mapping from the agency and Winnin Insights. The influencer strategy was developed by Squid.
“This campaign, especially designed for Brazil, aims to show the ease of use of the Galaxy Z Flip5 for the behavior of Brazilians. Therefore, we were inspired by the biggest trends on social networks to present the benefits of the product for our reality” , adds Alessandra Muccillo, executive creative director at Mutato.
