The action, signed by the WMcCann agency, aims to strengthen the bond between Mastercard and the public
Mastercard announced the “A Priceless Final” promotion, which offers football fans the opportunity to experience the Conmebol Libertadores final from the front row of the Maracan stadium, in Rio de Janeiro.
Furthermore, the winners will also take a tour around the pitch before the match between Fluminense and Boca Juniors starts. The action, signed by the WMcCann agency, aims to strengthen the bond between Mastercard and the public by celebrating the passion for football.
The magic of taking our customers to the front row of the Conmebol Libertadores final, in Rio de Janeiro, and allowing them to experience the emotion of football in a unique way is priceless for us. This initiative is part of our commitment to creating unforgettable customer memories with the brand and strengthening our connection with each customer, explained Sarah Buchwitz, vice president of Marketing and Communications at Mastercard.
To publicize the news, the campaign relies on a 360 digital strategy with its own content, as well as influencers and content creators from different niches who amplify the conversation on their social networks.
In media strategy, elements combine to create a complete digital user journey, providing opportunities for customers. Furthermore, the promotion will be publicized on various media platforms such as podcasts and urban private transport apps.
Mastercard will also be present in strategic locations in Rio de Janeiro and São Paulo with out-of-home (OOH) advertising. Visitors to bus stops on Avenida Paulista, in So Paulo, and the Maracan metro station, in Rio de Janeiro, will have the opportunity to sit on fictitious stadium benches and the VLT Carioca (Light Rail Vehicle) will also be wrapped with campaign communication.
