The action, created and developed by Galeria, is part of the campaign whose concept is “What if you stopped to breathe?”
Natura used CGI technology to promote the new Kaiak O2 fragrances with an Out-Of-Home (OOH) media action.
The activation, created and developed by Galeria, transformed the facade of a glass building in São Paulo into an ocean and is part of the campaign whose concept is “What if you stopped to breathe?”.
During the initiative, the facade of a building on Av. Lus Carlos Berrini became transparent and it was possible to see the interior filling with water, in a movement similar to the flow of sea waves. After the building is filled, in an allusion to the bottom of the ocean, a bottle of Kaiak O2 appears submerged and moving within the water.
“CGI or FOOH are taking over social media this year. And we took this new format to the Kaiak O2 campaign, in a digital OOH that defies reality, in which a building is taken over by a large sea wave. The piece is a an invitation to breathe amidst the frenetic pace we live in cities, remembering that the oceans produce the oxygen that renews life”, said Tiago Zanatta, Associate Creative Director at the Gallery.
