A Getty Imagesone of the largest global companies specializing in the creation and marketing of visual content, last week released the results of its global survey, titled VisualGPS. The document reveals that Latin America is one of the regions with the greatest interest and enthusiasm for artificial intelligence technologies in the world. The study, which collected the opinions of more than 7 thousand adults in more than 25 countries, showed that 4 in 6 Brazilians believe that AI can have a positive impact on their lives, surpassing the global average, which is 5 in 10 .
The survey also revealed that Brazilian consumers are 15% more interested in AI than the rest of the world, and that less than 34% of respondents feel nervous or threatened by the advancement of technology in Brazil, in contrast to countries such as the United States, Canada, France, the United Kingdom and Australia, where nervousness about AI is greatest. The document suggests that this optimism is driven by the benefits of AI in terms of productivity, with 9 in 10 Brazilians firmly believing that the tool can make them more efficient and productive.
According to IBM’s Global AI Adoption Index, 29% of companies in Latin America have already implemented artificial intelligence, while 43% are in the early stages of experimentation. Brazil, once again, is above the global and regional averages, with 41% of companies confirming the use of AI in their operations and indicating a strong interest in adopting the technology.
Our research revealed that people in Latin America are clearly captivated by the promises that AI offers in terms of increased efficiency, improvements in the user experience and new ways of approaching complex challenges. Additionally, we have seen a steady increase in searches for AI-related images and videos.comments Tristen Norman, director of Creative Insights in the Visual Research department at Getty Images.
Although AI has been surrounded by questions, including the possibility of it replacing human creativity, Getty Images experts suggest that this perception can be combatted through visual concepts that highlight human control over technology. They also recommend visual approaches that show AI as a tool in the hands of society, emphasizing the use of the technology for positive impacts, and advise avoiding overly abstract or futuristic visual aesthetics, opting for lighter, more optimistic colors to represent AI more clearly. welcoming.
As artificial intelligence continues to rapidly expand into our lives, companies that want to integrate AI into their business models, or those that do, have an unprecedented opportunity to shape the narrative around this powerful technology. Using authentic visual content, brands can not only increase consumer trust but also foster a deeper understanding of AI’s potential to drive positive changeexplains the director.
Recently, Getty Images itself launched its own AI image generator, which combines creative content with technology in a commercially safe way. The initiative allows companies to embrace AI with confidence and expand their creative possibilities.
* Cover photo: Disclosure/Getty Images
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