Updated logo and visual identity accompany the company’s strategic transformation
Sanofi presented its new brand and corporate logo this Friday (4), created by FutureBrand Paris.
The updated logo and visual identity follow the company’s strategic transformation and unify Sanofi’s different business units into a single modernized entity, reflecting a new shared purpose of “pursuing the miracles of science to improve people’s lives”.
“As we approach the half-century milestone of our company’s existence, we have undertaken the most important transformation and modernization in our history,” said Paul Hudson, Sanofi’s global CEO. “Our new brand is a natural and important next step on that journey and represents the integrated way in which the company will work to achieve our shared ambition to transform the practice of medicine.”
The new logo is a representation of Sanofi’s new purpose and ambition, inspired by the simple, movement-oriented codes of the tech industry, and the two purple dots embody the scientific journey between a starting point and a finish line.
“Sanofi has a rich heritage of scientific discovery and patient focus. But they also have a complex history, which has led to the proliferation of different brand identities and prevented the creation of a single, clear vision that could guide the business into the future. This rebrand is an effort to help the company reconnect with the ‘why’ of being in the healthcare business, while uniting the people behind it and introducing Sanofi as the modern healthcare company it strives to be. become”, said Jerome Lhermenier, Managing Director of FutureBrand Paris.
