When seeking to translate the product’s popularity in the country
Gomes da Costa presents his new campaign “Choose by Name”. With it, consumers will be able to choose cans with names on Saturdays of Sardines with oil and Sardines with Tomato Sauce. The action features the most common names for 25% of the population, (according to IBGE data) on the side of the can along with the phrase Especially for.
The campaign features a 360 strategy and will run until the end of the year. These will be activation actions, merchandising, radio, digital, actions with creators to generate awareness on social networks and a promotional campaign. To encourage engagement with consumers, the brand developed an Instagram filter and a landing page that allows the creation of personalized cans.
Our proposal is to further connect the brand with consumers, including younger consumers, and show Gomes da Costa as it really is: a partner brand with tasty and practical products that simplify everyday life, says Lucas Nouer, Mmarketing director at Gomes da Costa.
The work, led by the brand’s marketing department in conjunction with the branding consultancy Interbrand, can be seen in upcoming campaigns and across all channels, including the website and social media.
