The campaign, created by monkey-land, will have a strong presence on social media and will include publicity from the singer
The bank will invited singer Belo, owner of one of the most famous debts in national entertainment and recently paid off, to star in a campaign to promote the debt settlement fair and ensure that Brazilians have “a beautiful day”.
In the campaign, with the creation of monkey-land, Belo invades the day of a bank customer to highlight the opportunities brought by Feiro will em Dia, embodying the role of the sun, flowers and other elements.
“will bank was born with the proposal to democratize credit and give people the opportunity to be protagonists in their own financial lives, the relationship with the bank can be better and this campaign shows this. We combine a fundamental service for the population with a popular icon to show It doesn’t matter what your income or social class is, it’s always bad to have debts and it’s possible to pay them off”, said Daniel Feitoza, CMO at will Bank.
The campaign will have a strong presence in the digital universe and Belo himself will be one of the main drivers of the content.
“Belo is a charismatic, well-liked figure who speaks to a variety of audiences. The way in which he agreed to participate in the campaign, taking on his history of doubts and the jokes that go around the internet, speaks perfectly to Will Bank’s humorous line of communication which, It will definitely captivate the audience and, of course, create new memes!”, concluded Ricardo Forli, partner at monkey-land.
