Less than a month left until the long-awaited RD Summit 2023, the biggest Business Festival in Brazil. With its ninth edition scheduled for the 8th, 9th and 10th of November, the event promises not only to offer incredible opportunities for exchanging knowledge and networking, but also to stand out as a milestone in the city’s business and technological scene. Promoted by RD Stationthe event will be held for the first time in the capital of São Paulo, at Expo Center Norte.
The RD Summit 2023 will have a program with more than 200 hours of content divided into nine knowledge tracks: Marketing, Sales, Innovation and Technology, Conversational, Customer Experience and Customer Success, Management and Strategy, Personal Development, E-Commerce and Diversity and Included in. The lectures and debates will take place simultaneously on seven stages. Furthermore, participants will be able to experience immersions that include activations from major brands, entertainment, learning and networking.
In this edition, 15 thousand people are expected from all regions of the country, including renowned professionals from the areas of Marketing, Sales, Technology and Innovation, more than 100 speakers and more than 150 exhibitors, including partners and sponsors.
Are you still in doubt about whether or not to experience this experience? So come on, Adnews tells you the five reasons why you can’t miss the RD Summit 2023.
#1 Knowledge trails
The event’s knowledge trails will address relevant and current topics, bringing renowned experts and professionals to share their perspectives. This year, there are nine fronts, and one plus: a track entirely dedicated to Artificial Intelligence promoted by Google!
In the Marketing track, for example, participants will have access to a complete journey of content on strategies, metrics, customer conversions leads and trends, among other relevant topics. Some of the confirmed names are Wil Reynolds, one of the most relevant SEO experts in the world;Joo Branco, one of the ten best marketing professionals in Brazil, according to Forbes Magazine; and Beatriz Guarezi, branding specialist and TEDx speaker.
On the Innovation and Technology track, participants will have the opportunity to prepare for trends in relation to the topic and learn how to apply the current and best technologies in their businesses. One of them is Artificial Intelligence, which is currently being used by 41% of Brazilian companies, with 54% of them reporting cost cuts and increased efficiency after its implementation, according to a survey by IBM. The trail will be attended by renowned experts, such as the PUC-SP professor in AI, Martha Gabriel; the expert in technology and humanity Marcos Piangers; and scientist, entrepreneur and professor Silvio Meira.
#2 Entertainment
In addition to high-quality content, RD Summit will also feature entertainment and gastronomic experiences. There will be six musical attractions, a tattoo studio and activations from major brands such as Milk kiss, TikTok e LinkedIn. Offering more than 80 food trucks offer diverse options to participants, while the happy hour daily promises to be lively with 50 thousand liters of beer Heineken. We also need to highlight the presence of The Coffee, official partner in the distribution and sale of coffee, adding more than 200 thousand doses over the three days. Payment for services will be completely digital, thanks to an unprecedented partnership with Meep, making the experience more technological, convenient and secure.
#3 Education
Another highlight will be the Career Corner by RD University space, located at the event’s Business Fair. In it, mentoring and practical experiences will be offered with professionals who are a reference in the market, bringing together important educational institutions such as the University of São Paulo (USP), Higher School of Advertising and Marketing (ESPM), Fundao Getlio Vargas (FGV), Conquer, Perestroika, FIA, Name, Alura, Fluency Academy of RD University, educational front of RD Station.
The event will also feature the Mundo RD space, where participants will have access to the entire RD Station product portfolio and will be able to understand how each solution can help business growth, and Shopify will create the Shopify Village, in which 16 partners, including agencies and technology companies, approved by the company, who offer a complete solution in e-commerce to your customers.
#4 ESG
The organization of the RD Summit renewed, for the second consecutive year, the partnership with UNESCO-SOSTTranscriativa, in collaboration with the UNESCO Sustainability Chair in Barcelona. It reinforces the event’s commitment to promoting a creative, sustainable educational future with Brazilian emphasis, demonstrating relevant social values.
The RD Summit will also put into practice several initiatives related to sustainability and social responsibility agendas. The Aterro Zero Project, in partnership with Expo Center Norte, will sort recyclable and organic materials used at the event, avoiding disposal in landfills.
Accessibility and inclusion will be prioritized, providing structure for people with reduced mobility, decompression areas for neurodiverse participants, translation into Libras in the event rooms and stages, among other actions. The RD Summit will also promote inclusion through the Employability Hub, a partnership between Instituto Center Norte and Instituto Resgatando Vidas, which seeks to insert residents of communities in the North Zone of São Paulo into the job market.
#5 RD Summit Live Show
And for those who cannot attend the in-person event or have purchased a ticket for just one day, RD Station offers the RD Summit Live Show, an online agenda of special content, taking the same atmosphere of knowledge, innovation and networking to digital. Registration is now open and free, with the right to a 20% discount when purchasing tickets for the in-person event.
The public will have the opportunity to watch more than 30 hours of content, including presentations and exclusive interviews with the event’s guests, including speakers, customers, partners and sponsors, as well as behind-the-scenes footage during the three days of the RD Summit. The activities will chats live and interactive sessions, through which participants will be able to connect, exchange ideas, share experiences and expand their network of contacts in the field of marketing and sales, comments Denis Braguini Bevacqua, Director of Events at RD Station.
The RD Summit 2023 agenda is available on the official website and allows you to create a personalized schedule for each day of the event, simply filtering the trails by topic of interest. Tickets are available in three categories: 1-Day Pass, with entry rights on a fixed date; 3-Day Pass, which guarantees entry to the three days of the event; and Wow! Pass, which offers exclusive benefits to participants.
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RD Summit 2023
November 8, 9 and 10, 2023
Expo Center Norte | Rua José Bernardo Pinto, 333, Vila Guilherme So Paulo (SP)
Buy your ticket atofficial event website
* Cover photo: Divulgao/RD Station
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