The brand will take advantage of the moment to officially launch Oreo Covered. The action is part of the campaign created by Leo Burnett TM
Oreo announced support for the broadcast of the solar eclipse, which will take place this Saturday (14), on the Space Today channel, on YouTube.
The solar eclipse will be of the annular type, which happens at the moment when the Moon passes between the Earth and the Sun, covering its light and leaving only a “ring” of visible light and the brand will take advantage of the moment to officialize the launch of its new product, Covered Oreo.
In addition to supporting broadcasting, Oreo will also be eclipsed in pieces of urban furniture in São Paulo. The action is part of the campaign created by Leo Burnett TM.
