The actor and comedian will star in the brand’s advertising campaigns on TV and digital content
Actor, presenter and comedian Paulo Vieira is now part of the Pizza Hut team and will star in the brand’s advertising films on TV and in content on digital channels.
“We saw in Paulo a profile that we highly value: care. His mature, fun, and respectful humor draws attention because he genuinely cares about everyone who is being impacted. For us, people are very important, after all, this is our greatest asset. Paulo Vieira and Pizza Hut is a combination that has everything to work out. Both are always reinventing themselves and focusing on getting closer and closer to their audience,” said Pizza Hut marketing director Rodrigo Munaretto.
The actor will also be responsible for presenting the company’s new brand positioning, signed by DPZ&T and which will be announced in February.