The page has already partnered with brands such as Banco Ita, Gympass and Daki
The Acid Times is a content page created by advertiser Bruno Zampoli. In it, professionals use Artificial Intelligence (AI) and humorous texts to make a behavioral analysis of everyday scenes and facts, as well as current topics.
I saw many AI imaging projects taking the technology too seriously or just focusing on aesthetics. The Acid Times is an exercise in inversion where the focus is on everyday life, with a strong dose of imagination, absurdity, fiction and humor. Technology is just a detail, said Bruno Zampoli.
The page has also featured projects developed in partnership with agencies and brands such as Banco Ita, Gympass and the Daki app. In August this year, in partnership with the Galeria agency and Ita, content was produced for the Women’s Football World Cup. The film premiered during the Jornal Nacional interval.
Controversial and urgent issues that affect people’s daily lives are also addressed. A problematic criticism of global warming was made in the post Abominable Man Without Snow, which was seen on Brazilian beaches after global warming melted part of its habitat.
The page is the result of a mix of inspirations, including meme language, satires by English photographer Martin Parr, nonsense and surreal images from the Italian publication Toilet Paper, MAD magazine and, mainly, banal everyday situations, explained the creative .
