The hotel, designed by Sherpa24, is part of the “Tudo Pode Ser Mais Bubba” campaign, created by David
Bubballo is inviting its public to experience sensory experiences at the Hotel Bubballoo, which will open this Saturday (14), at Rua Alice de Castro, 38, in the Vila Mariana neighborhood, in So Paulo.
The hotel, designed by Sherpa24, is part of the “Tudo Pode Ser Mais Bubba” campaign, created by David and which was concentrated in the digital environment, with content made via co-creation with creators from TikTok, Instagram and Twitch, aimed at the generations Alpha and Z.
“Our biggest objective as a brand is to bring an experience that translates exactly what Bubbaloo transmits, all the sensations of fun moments, in a totally playful environment with the unmistakable smell and flavor of our gum and candies. With this action we will reinforce the positioning of brand and prove to consumers that everything can become More Bubba”, said Anna Carolina Teixeira, marketing director for Candies and Gummies at Mondelz Brasil.
Hotel Bubbaloo is accessible for visitors with reduced mobility and has immersive, interactive decor and photo opportunity spaces. The rooms will also have customizations that stir the imagination, such as the characteristic gum balls, a decoration that plays with the hypothesis “what if everything was a fruit?” and an environment built upside down.
The place also has two secret rooms, the first of which involves the gum filling and another that pays homage to banana-flavored Bubbaloo.
At the Pool Bar, the public will find several floats on the ceiling, a ball pit and non-alcoholic drink options, while the Bubba Café space will feature the We Coffee coffee shop.
“In this project, we thought of ideas that materialize the ‘Everything Can Be More Bubba’ concept, from the café to the lobby, including unusual spaces. We are happy to plan, design and bring to life this proprietary initiative, and look forward to the consumer can explore all their creativity”, highlighted Joo Ribeiro, CEO of Sherpa42.
Visits to the space can last 45 minutes and will be open free of charge to the general public on the 14th, 15th, 20th, 21st, 22nd, 27th, 28th and 29th of October, between 10am and 8pm.
“With this new project, Bubbaloo takes the brand experience to another level, opening a space that not only presents its product, but immerses visitors in a playful and sensorial universe. Hotel Bubbaloo is an audacious branding statement, showing that creativity is not knows limits. It proves that a brand can be much more than its physical product”, added Fabrcio Pretto, creative director at David.
