The brand is carrying out the action for the third time with the aim of raising awareness about the violence that happens to black cats
Petlove prepared a series of actions to enhance the image of the black and dark-haired cat this Friday (13). The action was designed to raise awareness about the violence that happens to these animals on Friday the 13th.
Entitled Black Cat Friday, the action features the character “Agatha, the counseling cat” again as the protagonist and who plays the role of luck counselor, demystifying the stigmas surrounding black cats through memes, curiosities, trends and films that They aim to raise awareness and value animals, in addition to informing promotions.
In addition, the event will feature the presence of influencers who are brand ambassadors, such as the profiles Buda Soul, Hermeto, Pepe and Turma, Anastasia and Leia, Miu, Mu, Morcega and Mandolate, Romeu, Malelo and Dalila and Malcom and Mr. Ramos.
The campaign, which is running for the third Friday the 13th, has a strong digital appeal and in different formats, with discounts of up to 50% on items on the company’s website and app. Furthermore, cats who become insured with the brand’s health plans this week will receive a gift.
