Duo&Co Group will be responsible for activations in the organization’s digital communications area
UNESCO-SOST Transcriativa, part of UNESCO’s sustainability department in Brazil, chose the Duo&Co Group as its digital marketing partner in Brazil.
The partnership has the direct objective of generating impactful results via digital marketing, the group’s agencies will be responsible for developing actions that strengthen the purpose of the Brazilian joint office linked to the UNESCO Sustainability Chair, based in Barcelona. Initially, the Duo&Co Group will promote strategies that go beyond traditional communication, such as, for example, the co-creation of a podcast and the organization and participation in a lecture at the RD Summit.
Within the board, we will bring all our expertise in the area of creative certification within the scope of digital marketing to help large companies, entrepreneurs and those who want to undertake, explains the CEO of Grupo&Co, João Brognoli.
UNESCO-SOST Transcriativa is a movement of creative transformation, which supports more than 12 thousand people, businesses and territories to differentiate themselves through the ‘Brazilian borogod’. The institution is responsible for delivering education through collective, diverse and authentic projects, with a focus on sustainable creativity. In total, more than 50 nationally relevant brands are partners with the organization in promoting this initiative.
Borogod, this untranslatable expression, reflects some of the soft skills desired by the World Economic Forum, such as creativity, problem solving, critical thinking, empathy, communication skills and authenticity, which are essential characteristics for professional success, highlights Alex Lima, leader of UNESCO-SOST Transcriativa in Brazil.
