Famous in the United States, the robot capable of autonomously driving a cooler with up to 12 cans arrives in Brazil through Heineken. Consumers will have the chance to compete for the BOT (Beer Outdoor Transporter) in a promotion valid until January 30th of next year.
Entries can be made within the My Heineken app, by registering invoices for purchases of at least R$50. For each registration made, the user earns a number to compete in the draw.
Developed to be a solution during the summer, BOT allows consumers to have access to cold beers in different environments, since the concept robot is composed of cameras and technological sensors capable of following the owner in every corner, avoiding obstacles such as tables, chairs and even swimming pools.
“This action reinforces our search to always bring innovations that bring more and more unique experiences to Brazilians”, emphasizes Beatrice Jordão, senior marketing manager for the brand in Brazil.
