Tool seeks to provide relevant metrics on communications performance
In the second half of 2023, RZK Digital launched a campaign simulator, with the aim of providing relevant metrics on campaign performance.
One of the main features of the tool is its customization capacity, through which users can adjust campaign parameters, evaluate different scenarios and refine strategies.
The simulator seeks to enable decision-making in a more strategic way, providing a clear understanding of the target audience, the frequency with which the message will be displayed, the expected effectiveness of the campaign and the estimated costs.
It is also possible to view the spatial distribution of the locations selected for placement on an embedded map. Ensuring a holistic and more accurate view of potential campaign results in different situations.
The tool designs essential aspects of Digital Out-of-Home (DOOH) campaigns, including reach, display frequency, Gross Rating Points (GRP) volume, cost per thousand impressions (CPM) and other metrics such as number of points, panels , insertions, visits, impacts, unique users and audience profile in relation to gender, age and social class.
With millions of data points captured daily through sensors and based on research collected from SPtrans, Metr, IBGE and the company’s primary sensor sources, specifically from partners ALL Unite, Broadsign, Quividi and 4YouSee Analytics, the simulator adheres to a detailed database of audience information in the Brazilian Outdoor scene constituted by RZK.
This repository, known as Data Lake, contains information about the presence of the public in different locations, day by day and hour by hour. Today, the simulator is one of the main ways in which RZK assists its clients in strategic and tactical DOOH decisions.
