Quasar Vision launch date
The advertising campaign for O Boticrio began this Monday (16th) in partnership with Smartlet furniture, in Macei. The launch of Boticrio’s Quasar Vision is signed by the Ideia 3 agency.
In the action, the brand painted the structure in the color that identifies Quasar Vision, made stickers, installed a sign and will broadcast audio content until the end of the campaign, on the radio that impacts the public, and in video, on the LED panel facing Avenida Slvio Carlos Viana, the edge of Ponta Verde beach, in Macei.
Project signed by Videoporto and startup Hephaenergy, Smartlet was born in Recife with the main proposal of being urban furniture capable of combining sustainability and technology. DOOH offers Wi-Fi and devices for charging cell phones, while being able to extract information such as air quality, temperature, rainfall, UV, etc.
“Smartlet is a place that promotes digital inclusion and broad social interaction. And there, people can effectively practice sustainability. The entire functioning of our furniture is maintained by clean and renewable energy, captured through photovoltaic panels installed on the roof of the equipment”, highlights Fernando Carvalho, founding partner of Vdeoporto Mdia e Experincia, a company.
