Fibra.one will aim to promote thinking, intelligence and execution of strategic actions in sustainability
Fibra.ag announced the launch of a new company focused on ESG sustainability practices and strategies, Fibra.ONE, which will focus on stimulating transformation through the education journey.
Furthermore, the operation will aim to promote thinking, intelligence and execution of strategic sustainability actions inside and outside companies, instigating and helping brands to develop sustainable actions and solutions in the areas of entertainment, marketing and live experience.
One of the founding partners of Fibra.ONE is Joo Eduardo de Villemor Amaral, also a founding partner of Sustainable Ventures, an operation created in Portugal with a focus on strategic development and execution of sustainability projects for the European and Brazilian markets.
The idea for the new company of the Fibra.ag group arose when we identified a gap in the industry and sector, where many companies have the need to bring sustainability as an axis and strategy of their business, to create products and services that bring this dialogue and important pillars for the consumer, but they did not know how to conceive, structure and execute concrete actions and strategies within the business, explained Amaral.
The company’s arrival was marked by the Impact Management event, held at Coke Studio, a Coca-Cola space within The Town, and led by Katielle Haffner, head of Sustainability, Public Relations and Communications at Coca-Cola Brazil, who reinforced the brand’s commitment to sustainability.
On the occasion, in panels that addressed the topic and focus on thinking about sustainable solutions, Roberta Medina, vice-president of Rock World, the company responsible for The Town and Rock in Rio, and executives from important Brazilian brands were brought together.
According to Amaral, the Coca-Cola space within the festival was the starting point and a true milestone to plant new ideas and allow brands to see sustainability as an important competitive advantage and bring sustainability and financial longevity to brands.
One of our roles is to impact and connect people. Thus, when they return to their homes they will be able to change the way they think and act in relation to waste management, for example. Everything is a process. We have been in a linear economy format for 80 years, which needs to be remodeled to circulate. However, nothing changes overnight and we will, together, build this journey of generating positive impact, step by step, concluded the founding partner.
