The production brought together around 200 people on a film set located in the capital of São Paulo
The manufacturer of hygiene and cleaning products Yp has a campaign created by DPZ to promote a line of disinfectants, bleach and multipurpose items. Inspired by Mozinha, a character alluding to the cast of the film The Addams Family, the campaign positions the brand as an ally of domestic cleaning. Quality, high performance and practicality are the attributes explored in the company’s biggest action ever for its variant of options for the home.
The work carried out since the beginning of the year. We are bringing a new concept to our campaigns through a detailed display of the technology used in our products during cleaning and in extreme usage tests. And now, we seek to surprise Brazilians with this exclusive property to support the character Mozinha against scary dirt in our advertising actions, comments Cesar Nicolau, marketing director at Yp.
Nationally, the action launched on October 13th can be seen on TV, social networks and online and offline media. The production brought together around 200 people on a film set located in the city of São Paulo. Different environments were set up so that the three actors could play Mozinha. Special camera used in film productions and made-up prosthetics were also part of the recording.
Since we created the concept Quality that you see, certainty that Yp, we have looked for interesting ways to demonstrate Yp products in action. To present the line of products for the home, it was no different. We decided to put the products to the test, cleaning the dirtiest house in the world, and no one better to do this than Mozinha himself, explains Benjamin Yung, co-CEO of DPZ.
