Two significant names in the Brazilian advertising market, Filipe Simi, founder and CEO of Marketand Gabriela Rodrigues, vice-president of impact at the agency, presented this Tuesday afternoon (17) to the agencies associated with the Union of Advertising Agencies of the State of São Paulo (Sinapro-SP) the lecture Diversity and Inclusion in agencies: collective solutions to complex problems. The event was free and online, held on the Zoom platform and on the Union’s YouTube channel.
On the occasion, the duo brought concepts about the structure of privileges, representation and proportionality, highlighting lessons learned, mistakes, successes and challenges regarding diversity and inclusion.
This chat with the market is in line with Sinapro-SP’s new move to promote themes related to diversity and inclusion, in order to represent the current context of society and agencies, highlights Roberto Tourinho, president of Sinapro-SP.
Recently recognized as the most admired advertiser in Brazil at Agency Scope 2023, Filipe Simi brings with him a wealth of experience in the sector. He is a gay man who contributed to Soko being recognized as the best service company in Brazil for LGBT people to work for, receiving the Citizenship in Respect for Diversity Award in 2022.
Gabriela Rodrigues is a black lesbian woman with an impressive professional career. Having worked for several renowned agencies, she is currently vice president of impact at Soko, where she develops projects that demonstrate the connection between social impact and brand relevance. Furthermore, Gabriela was the winner of the Cabor Award in the Planning Professional category in 2021 and is part of the Cannes Global Growth Council.
The lecture can be viewed and reviewed on YouTube, using the link below.
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