First edition of Programmatic Day took place last Tuesday (17)
This Tuesday (17), the market met at the WTC Business Club, in the south of São Paulo, to talk about programmatic media. 84 professionals participated in the first edition of Programmatic Day, held by ADSPLAY.
In programming, strategic themes were debated by programmatic media players in the national market. During the first Programmatic Day, c-Levels learned about some of the best practices in the sector by following the debate between guest speakers.
Opening the event in the morning, Bruno Oliveira, CMO at ADSPLAY, and Thiago Gusmo, business development director Brazil at Retargetly, addressed the topic of Success Metrics and Data: the Formula to Leverage Your Results. The duo highlighted conceptual aspects linked to the processing of company-owned data, and also third-party data: audience selection; the creation, activation and monitoring of programmatic media campaigns; reaching the measurement of performance results.
We work as a consultancy, understanding the client’s ecosystem, bringing innovations and differentiated proposals. The curious thing is that some clients, including those from the technology sector, come to test their hypotheses with our data. In other words: with third-party data, Gusmo highlighted.
Customers are at different levels. The most important thing is to start. Any company or brand that uses data, the most important thing is to test: first, structuring the proprietary data; then, using third-party data, Campos completed.
Then, addressing the topic of the Opportunity of the Native Ad Format in the Programmatic Media Universe, Vincent Meyer, global head of data and partnerships at Taboola, presented the model of the North American multinational platform. Taboola gives publishers the option to display content recommendations in three ways: with content discovery widgets; native or hybrid advertising; displaying articles, videos, presentations and other content, both from the site and from other advertisers and publishers.
Closing the debate program for the first edition of Programmatic Day, a moment of questions and answers was opened, when participants were able to make inquiries, raise doubts and validate hypotheses with the debaters.
