The campaign, signed by Suno Paim, portrays a family decorating the house for the festivities
Camicado announced the launch of its Christmas campaign, entitled “The secret to living Christmas”, inspired by the details that give meaning to meetings at the end of the year.
The piece, designed by Suno Paim, portrays a family decorating the house to celebrate Christmas, accompanied by a cheerful soundtrack. The film and the campaign shoot starred a real family.
In addition to the video being broadcast on the brand’s YouTube and pay TV channels, communication includes actions with customers, content for social networks and partnerships with influencers.
Camicado is present at all of its customers’ celebrations, and Christmas is one of the most significant of them. With this in mind, we developed a communication that complicitly accompanies the expectations and preparations for the end of the year, valuing each person’s particular emotional relationship with this date and showing that the secret of Christmas is in experiencing this feeling and the connection between the people, said Natan Anaf, the director of Camicado.
The campaign also has a landing page to encourage the public to get into the festive mood and, inspired by the advent calendar, Camicado will countdown to Christmas, releasing an activation each day.
