The sale of t-shirts contributes to raising funds in support of NGOs that produce wigs and help in the fight against cancer.
Be Pink announced the sixth edition of its campaign, whose mission is to raise awareness about breast cancer and collect hair in stores to make wigs and help women undergoing treatment to regain their self-esteem.
The editions are marked with campaign-oriented shirts and, this year, Anhanguera University was responsible for developing the print, under the guidance of professor Maurcio Manoel Jarra. In total, five proposals were developed and submitted to the b.drops team for a vote.
This collaboration was implemented by the company’s marketing team, which includes a former student of the institution, Leonardo Alisson Macedo.
The sale of t-shirts contributes to raising funds in support of NGOs that produce wigs and help in the fight against cancer.
