O Spotify has just launched a global marketing campaign for its flagship program of artists, songwriters and podcasters emerging, RADAR, with a new look and slogan. Titled Discover the Futurethe campaign reinforces the commitment of streaming to highlight what’s coming next in music and podcasts.
The campaign celebrates artists and creators who have been through the RADAR program around the world, including the composer and rapper Veigh. In May this year, the artist won first place on the Top Albums Debut Global chart, the ranking global list of the best album debuts on the platform, with the album From Deluxe Buildings.
In addition to Veigh, other artists and creators taking part in the campaign are Libianca, from the United Kingdom; Alessandro La Cava, from Italy; Brown Bag, from the United States; Featherweight, from Mexico; Tyla, from Saudi Arabia; Anggi Marito, from Indonesia; Shermanology, from Belgium; and NMIXX, from South Korea.
We’re excited to introduce audiences to the future of music, songwriting and podcasts with this new campaign. RADAR originally began as a way to support emerging artists, and has now expanded to include songwriters and podcasters from all over the world. The program offers creators a global platform to help grow their careers and reach new fans through personalized social content, marketing and editorial opportunities. Since its launch in 2020, the show has showcased over 700 artists in 183 markets to date, highlighting incredible talent like Peso Pluma, Wet Leg, Quevedo, Zack Bryan and more. We’re proud of our track record and committed to helping even more artists reach the next stage in their careers, says Hannah Beeching, Global Music Programs Lead at Spotify.
In the coming months, Spotify plans to celebrate the new look and creativity with RADAR brand initiatives around the world. Activations include the launch of RADAR in a new market; a RADAR panel Royel Otis: RADAR Across Borders, with Blusher, Vv Pete, Teen Jesus and Jean Teasers at the SXSW Sydney2023 Festival, which is being covered exclusively by Adnews; a one-year anniversary festival of RADAR Pakistan in November; and the annual RADAR Day event in France in December.
Along with the launch of the campaign, RADAR Podcasters also announced its second class of content creators. With programs covering important and interesting topics through engaging conversations, 23 podcasters were selected by Spotify as the next big news on the market. The program aims to create opportunities to help these creators expand their audiences globally.
RADAR Podcasters’ goal is to recognize emerging talent on Spotify and inspire listeners to discover new voices, building new audiences. We are proud to reveal the second class, a diverse group from around the world, and excited to give these programs a well-deserved spotlightcelebrates Bryan Thoensen, head of Content Partnerships at Spotify.
With the inclusion of new artists and content creators, RADAR continues to be an important program for boosting the next generation of talent around the world. Spotify’s expansion and initiatives demonstrate the company’s commitment streaming in promoting diversity and innovation in the music industry and podcasts.
*Cape photo: Divulgao/Spotify
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